Styling people is my passion.

Hi, I'm Alyssa!

In my 10  years in the fashion industry, first as a boutique owner and most recently as a personal shopper in Chicago, I’ve gained invaluable knowledge from experts in the fashion industry while learning the in’s and out’s of merchandise buying, fit, design and quality.

But perhaps even more importantly, I’ve seen first-hand what the right outfit can do for a client’s confidence. I truly love the feeling I get from styling people in clothes that look amazing and feel great. It’s this passion that has led me to bring an approachable personal styling service to Chicago, online and beyond, with Alyssa Doorhy Styling.
My philosophy is simple: “You should never sacrifice comfort for style!” Style doesn’t have to be fussy and challenging! It can be fun and expressive, and should be attainable for anyone who wants to look and feel her best.
I would love to help you define your personal style, save you valuable time and money, and make you feel comfortable and confident in any situation. Whether you need a personal shopper, closet edits, an inspirational “lookbook” or special occasion styling, I can help. 

Now let's get you styled!

These days, I just go by Alyssa... but you might remember my business as CoChic Styling.

No matter the name, my mission has never changed:
helping women feel comfortable, stylish and confident.

Our crazy doodle Huey aka Hubert

Me with my husband John and two girls, Clare and Maeve

Madrid has a special place in my heart as I studied abroad there in college.

 This is one of my favorite photos of my daughter Clare at 16 months at El Palacio Real in Madrid.

thing six

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a few of my favorite things

my signature service

The ADS Style Transformation

combines my three top offerings: closet edits, personal shopping, and creating a personalized lookbook to create a complete style transformation that will leave you feeling confident and at your best.

learn more